continued...
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CHAPTER 21
HALF ASS WEBSITE MANIA
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Since October of 1998, www.haeadventure.com has been THE place for winter wilderness backpacking adventure. The HAE team never expected the website to become so popular. When they discovered just how many hits they were getting, HAE quickly launched a marketing campaign to exploit those untapped revenue streams.
Timur set up an on-line accessories shop so the HAE mark could be printed on everything from tee shirts to thongs and sold to the hungry fans. To satisfy the public's need to be a part of the HAE Experience, they set up a membership program and client registration center.
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Copyright 2000 Half Ass Expeditions
